MACALLAN TIME: SPACE MASTERY

Central, Hong Kong

⋅EVENT ⋅EXHIBITION ⋅PRODUCTION ⋅CONSTURCTION

Project Period: 2 months

To commemorate The Macallan’s significant milestone of turning 200 Years Young, the brand embarks on a journey where time ebbs and flows and nature protects what is fragile and precious, with spikes surrounding what is beautiful and fragile.

Through two limited expressions, the brand has created a new red spiky world; a visual language where time travel and nature connect and protecting spikes are the heroes.